A robust content strategy requires meticulous planning and is determined by a variety of factors, from search and sentiment analysis to industry trends and insight and everything between. Creating a successful strategy also requires an eye for innovation; strategists need to stay on the bleeding edge of media trends and best practices to predict what's coming next and synthesize a brand-specific strategy.

Quick turnaround and efficient production are defining factors in the always-on world of digital marketing. Content creation is executed from the top-down, and the most efficient way to produce at scale is with an established understanding of what works best and where. My experience creating, editing and managing content lends itself to agile production that scales quickly.