CREATIVE
Digital | Video | Print | In-Store | Social | Miscellaneous
Creative Development
I have had the opportunity to create for some pretty cool clients. Check out a few of those brands and some of the work below.
moving cpg online and in-store
Strategy; Copywriting; Media Planning
NibMor, a mom-and-pop chocolate brand out of Kennebunk, Maine makes organic, vegan, Non-GMO, Gluten-free, (basically-made-of-broccoli) dark chocolate that everyone can feel good about eating and sharing. After a recent explosion in popularity and partnership with Costco, NibMor needs to generate awareness and make sure vendors know they can move some serious weight. With a strategy focused on moving product in specific Costco regions, NibMor launched a social campaign that got people talking, and chomping. See some of the work below.
ORWELLIAN ADVERTISING
Strategy; Copywriting; Media Planning
1984, George Orwell’s dystopian tale of lovers under the eye of an authoritarian regime with technology that observes their every move feels oddly familiar today. As such, when tasked with promoting Cincinnati Shakespeare’s production of 1984, it seemed necessary to point out the obvious; ads that know that you know that you’re being tracked. The ads were a lot of fun to make, and helped propel the production to sell-out shows!
& to all a good night
Strategy; Copywriting
Ahh, the holidays; a joyful time spent with family and friends exchanging gifts and stories, and often sharing a few drinks. In 2016 Clink Barware teamed up with Molly Wellman, Cincy bar owner and mixologist, to offer the perfect gift combo for the drinker and the thinker -- top-shelf bar ware and top-shelf cocktail recipes. In addition to developing and implementing the Facebook strategy, I also wrote several of the ads and corresponding landing pages. Check out some of my work below.
TIRED OLE' PUNS
Strategy; Copywriting; Design
I cut my teeth as a copywriter and and community manager at the social media agency that was responsible for the the growth-explosion of Tire Discounters’ social presence in 2013 (Tire Discounters was able to grow a follower base from <4k to ~30k and paid social media is now an integral part of their digital marketing strategy). While working for Tire Discounters I had the opportunity to hone paid social media skills and understand how they integrate with holistic digital campaigns. Check out a selection of my work!
BLOK TALK
Strategy; Copywriting
Blok Studio is a boutique photography studio in Phoenix, Arizona that offers studio space and equipment to professional and amateur photographers. As a small business, the team at Blok needed to find a way to efficiently drive awareness for the two Blok locations and several on-site events. With a modest budget were able to double web-traffic for Blok (And create their first remarketing audience), drive significant traffic to designated landing pages, double the Blok fan base on Facebook and create a sustainable content strategy to reach prospects at each stage in the journey. In addition to creating and implementing the strategy, I was also responsible for ad copy.
dive into the customer pool
Strategy; Copywriting
Structure Studios is a B2B software company that specializes in design software for residential landscape development, specifically; pool design. With several software products used for different aspects of landscape design, audiences need to be niche and robust. Using a large list of existing customers, combined with website visitor data gathered via the Facebook Pixel, we were able to build lookalike audiences of Facebook users that share a number characteristics of with existing customers and prospects. By running a series of lead-form submission ads targeted at these audiences we were able to achieve the least-expensive cost-per-lead of all digital channels.
