Marketing Automation: Not-So Automatic

marketing automation requires a lot of manual work

Who knew? It seems counter-intuitive, but the process of mapping and executing a marketing automation campaign is a cumbersome and complex endeavor. It involves tailoring a plan specific to a business in a way that speaks to a prospect at each stage in their journey, and a one-size-fits-all approach won't cut it.

But a template always helps, so I've created this road map as a jumping-off point for a marketing automation project.