To Post or Not to Post: Navigating the Social Landscape During Times of Social Unrest | Empower

While consumers and brands become more socially and ethically aware and responsible in the wake of racial injustice in the United States, it’s becoming increasingly apparent that brands cannot remain on the sidelines of these conversations—even if they’d prefer to.

Just as influencers must consider the path forward and how to tailor their messaging according to a shift in the landscape, brands must also examine their responsibility to speak up, their tone, and their messaging, which is heavily influenced by the industry in which the brand lives. The decision to go dark is a significant one, and the circumstances to consider vary widely depending on the brand.

To make a donation to Black Lives Matter, click the image above or click here.

In July of 2020 a number of civil rights and activist organizations called for major brands to pull all advertising across Facebook, Instagram and other Facebook-affiliated ad network as a response to Facebook’s lack-of-action to make the platform less hostile.

I crafted a POV to help provide initial guidance to our clients and partners. Read it here.