Evaluating ROI for University of Cincinnati Football Organic Social | WCPO

In the fall of 2021 the UC Bearcats advanced to the College Football Playoff — a truly impressive feat.

To get there they defeated Notre Dame, a longstanding powerhouse coached by former UC head coach Brian Kelly, another impressive milestone.

The University of Cincinnati received 34,000 mentions on social media and news sites when its football team defeated the Fighting Irish, offering it the potential to reach more than 250 million people.

WCPO, a news network in Cincinnati, asked Empower to help analyze the impact of this reach. I shared my thoughts via broadcast below, or check out the full article here.