Testing, Testing. Is this content on?

Let's settle the great debate: the chicken should never come before the egg. Even the most powerful creative is only as effective as the strategy that empowers it.  Striking imagery and heart-wrenching copy are useless if they're part of a media placement that gets no eyeballs. Content strategy is about connecting the right ideas with the right audience, and tailoring that message in the most effective way possible.

social media

At its worst, social media is a standard cost-of-business in the modern age. At its best, it's the most efficient marketing tool in your arsenal. Your commitment, and willingness to craft an effective strategy, makes all the difference.

content strategy

At the core most successful marketing initiatives is a pain-stakingly scrutinized plan that is both robust and simple; concise and comprehensive. The most effective content strategy is the one with brand at the core, and other channels added only when truly applicable.

marketing automation

In an always-on industry, marketing automation means one less thing to think about for the sleepless marketer. Marketing automation still requires a lot of upfront strategy work. I think that's something we can all appreciate, so I decided to create a roadmap for a program to save even more time.