Marketers Search for Alternatives as Meta Changes Teen Targeting Rules | AdWeek

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Per AdWeek:

Meta’s choice to cut precise targeting towards teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods.

Read more from Bryan O'Loughlin, senior director of paid social on this hot topic... “In instances where advertisers are trying to reach niche communities of teenagers, they still have the opportunity via influencer partnerships,” he said, adding that TikTok is also a powerful channel to reach teens.