Talking All Things Paid Social | Oodles of Marketing Podcast

I sat down with Mark and Ryan of Oodle to discuss how brands big-and-small can take advantage of low-hanging fruit across paid social platforms, and even made a few predictions for 2023. Take a listen here and see if you agree!

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From Oodle:

On today’s episode, Mark and Ryan sit down with Bryan O’Loughlin, Senior Director, Paid Social at Empower. Bryan’s industry experience spans the CPG, Retail, Finance, Healthcare, Arts & Entertainment, Home, and D2C categories. His experience with paid media beyond social has helped him hone his skills as a holistic planner, carefully considering the comprehensive implications of all media buys for a brand. His well-rounded approach is a valuable asset to internal and client teams, and his competitive nature has consistently benefitted the accounts that he serves.

At Empower Bryan has contributed to work on American Standard that has been nationally touted as the Best Social Media Campaign of 2021 (The Drum Digital Marketing Awards, The National ADDYs, and Campaign U.S.). Other current clients include Bush’s Beans, and Newell Brands (Yankee Candle, Woodwick, Coleman, Sharpie).