5 Ways Brands Can Win with Gen Z on TikTok in 2022 | Empower

Hindsight is 2021.

While brands adjust to an ever-changing digital landscape in 2022, it’s increasingly clear how crucial it is to reach Gen Z where they’re engaging the most.

While Gen Z is only roughly 25 years old, these consumers have already amassed a buying power nearing $150 billion, and more than half of this audience has yet to enter the workforce. With potential for enormous growth, the opportunity for brands and businesses to establish meaningful relationships with these consumers can’t be understated.

It’s increasingly evident that TikTok is the social platform of choice for Gen Z, as they spend more time on the app per day than any other platform, including YouTube, Meta (Facebook & Instagram), Twitter, and Pinterest. Further, Gen Z spends 35 percent more time on TikTok than other generations.

If you’re wondering how to best activate on TikTok where even quick wins can be impactful, I’ve written about a few fast and easy recommendations that brands do immediately. Read my suggestions here.